MGMT Kids on iPhones
Client: Columbia Records
Creatives: Phil Clandillon and Steve Milbourne
URL: YouTube
The Mentalists play Kids by MGMT on their iPhones and iPod Touches, using only apps downloaded from the Apple App Store. Widespread on and offline press coverage ensued, with highlights including Wired, TechCrunch, Gizmodo, MacWorld and London and national press in the UK. 870,000 YouTube views and counting. Apps used: Ocarina, Retro Synth, miniSynth, DigiDrummer Lite.
Creatives: Phil Clandillon and Steve Milbourne
URL: YouTube
The Mentalists play Kids by MGMT on their iPhones and iPod Touches, using only apps downloaded from the Apple App Store. Widespread on and offline press coverage ensued, with highlights including Wired, TechCrunch, Gizmodo, MacWorld and London and national press in the UK. 870,000 YouTube views and counting. Apps used: Ocarina, Retro Synth, miniSynth, DigiDrummer Lite.